Target audience

Target audience

By using the information that we have gathered from our questionnaire we have come up with the final types of traits that our target audience we have. These being; aged between 16-35, as these are the main ages that we have asked in our questionnaire and I feel this is a good age range as it appeals to a lot of people. They like to go and watch films at the cinema, maybe on a date as they are around the age of dating high. They really enjoy a good storyline so something that has not nessicerially been seen before in cinema. Finally they like to be on the edge of their seats when watching a film.

Below is an example of a member of our mass target audience:

Mel, she is a 26-year-old woman who has recently looking to start dating again. She is a big fan of the ‘Hunger Game’ films and really enjoys watching film that Lionsgate creates as she feel that they are very well created and never fail to please her. She has been asked on a date to go to the cinema and really like films that will put her on the edge of her seat. Therefore she would come to see purgatory.

Below is an example of a member of our niche target audience:

Dan, is a 30 year old man who has asked Mel out on a date but enjoys watching action films and doesn’t partially find films that have a female lead very good, although he really likes the main female lead and feels that she would be a good watch for an hour and a half and so takes Mel to watch this film.

This would be an example of our niche audience as he doesn’t partially enjoy the thriller genre but is going this Mel because she has picked her type of film that she would want to watch.