Institution

First of all, as you can see from our animatic we had chosen to use summit entertainment but after research we can come to the conclusion that Lionsgate would be a much better institution to use to produce our film.

Lionsgate

Founded on July 3^rd 1997 it has produced films such as the recent Hunger Games, Divergent and Abduction.  In the November of 2013 Lionsgate was recognized as the most commercially successful independent film and television distribution company as well as being the seventh most profitable.

We found it appropriate for this to be our institution as the films produced a have a similar theme to our, for example the film Abduction produced by the company has a very similar initial idea to ours, by incorporating the idea of young love and the thriller of an abduction (although we did not initially realize this link) But after finding this link between the films we have decided to use Lionsgate. We have also decided that as Lionsgate has already produce a film similar to our it is more likely that they will go see another film of the same genre as it was such a success. This targets a niche audience by using this Institution, as people who have watched blockbuster films already produced by them will go to see our film.

Summit entertainment

Lionsgate has now brought Summit entertainment, and as this was one of our original co-producers we have no just chosen to do a co-produced trailer with both of the institutions. We still would like to use summit entertainment as we feel that is has produced other films that will help to locate a wider mass audience as they have previously produced films that have been a major success in the film industry.